p . 5. The name of a paper varies in different countries at different
times. The early English newspapers weremost frequently named Mercury, with some qualifying appellation . During the French
Revolution, the favorite French name for a newspaper was Journal, while Zeitung is the most common name in Germany . Again , it is its desired clientele that determines the name of a periodical, -- the Gentleman 's Magazine appealed to the reading public , the Athenaeum to those who wished counsel, and the
Knickerbocker and the New England Magazine to sectional inter ests .
Not only does the newspaper have its own business name, but it does not escape the tendency of acquiring from external sources the nickname that to others describes its personality . The Lon don Times was for many years synonymous with " The Thun derer," in allusion to an editorial by Edward Sterling ; the Daily Telegraph became “ Jupiter Junior;" the London Morning Post was long known as “ Jeames,” from the importance it attached to
news in high life ; the Morning Herald and the Standard when owned by the same proprietor used to appeal to each other as independent authorities and were spoken of as “ Mrs. Harris ” and
" Sairy Gamp.” Fraser's Magazine was called “ Regina ” by its admirers, as Blackwood's became “ Maga ” to its owners and con tributors. Disraeli in Vivian Grey nicknamed the Quarterly “ The
Attack -All Review ," while the Edinburgh scarcely lived up to the name he gave it of “ Praise -All Review .” C . D . Warner dubbed The Nation “ The Weekly Judgment Day," while the Vossische Zeitung has been aptly called " Aunt Voss.” The Reporter , started
in Kilmarnock about 1831, was quickly called by the public The Wee Cannon " in consequence of the noise and effect of its re port." ? In college journalism the Daily Princetonian was called
the Printsanything, and the Harvard Crimson was dubbed the Crimesown by the rival comic papers of Princeton and Harvard .
The counterpart is found in the names given by the press to different sets ofmen whose interest in the public welfare has not
been unquestioned . The Nation began referring to the members of the old Republican machine as “ the Boys," later they were
designated as " Johnnies," " Jakes,” and “ Mikes," and still later
' J. Paterson , Autobiographical Reminiscences,
