The Road to Wellville

by the Postum Cereal Company

 

The Road to Wellville

 

From the painting by Myron Perley

You who envy the rosy cheek and sparkling eye, who arise each morning weary and unrefreshed, who go to meet the daily task with fagged brain and unwilling tread, lift up your eyes and see the spires of Wellville shining in the sun.

 

The Road to Wellville

A Personally Conducted Journey
to the Land of Good Health
by the Route of Right Living

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“Give me the clear blue sky over my head and the green turf beneath my feet, a winding road before me and a three hours’ march to dinner.”

Hazlitt

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Battle Creek

The Postum Cereal Company

1926

 

Copyright 1926
by Postum Cereal Company, Inc.
Battle Creek, Michigan

 

Printed in the United States of America

 

to
C. W. POST
who foresaw the day
when men and women
would select their food
with better understanding
of its important relation
to health

 

 

The Tragic Significance of age 31.

 

Introduction: Just Thirteen Years
of Real Health and Happiness

The average person enjoys health, physical free-dom and full vigor, only from ages eighteen to thirty-one. This alarming fact is shown by the United States Life Tables for 1920. Earning power decreases rapidly after forty. That period commonly called “the prime of life” is actually an age of decay. This may sound sensational. But it is true, and the wise man or woman will give it serious thought.

But why be the average man or woman?

Nature never intended the normal body to give only thirteen years of maximum service. Wrong living is to blame. Too little exercise, lack of sleep, over-stimulated nerves, careless eating—these slow up the human machine long before slowing up is necessary.

Isn’t it wiser to take a few common-sense precautions to extend the average thirteen years into the possible thirty? Isn’t it better to live while we are living, to take unto ourselves all the joys that come with health and last while health remains?

Exercise, sleep, and fresh air; the observance of the simple laws of sanitation and hygiene; drinking healthful beverages; eating healthful foods—these contribute to your well-being.

It is our hope that the following pages may help you to find the Road to Wellville.

CONTENTS

	Page No.
Introduction: Just Thirteen Years of Real Health and Happiness	ix
Come, Join the Happy Throng	1
Preparing for the Journey	4
Foods and their Functions	11
Our Daily Food Requirements	20
Organizing the Day’s Food	32
Cereals, Their Place in the Diet	37
Why We Can’t Follow in Grandmother’s Footsteps	49
A Glimpse Around the Turn in the Road	52
The Food Manufacturer’s Opportunity	56

APPENDIX

Building Balanced Menus for all Seasons	64
A Month of Seasonable Menus	67
Special Recipes Used in the Month of Menus	77
Daily Caloric Requirements	92
Weight Tables for Young and Old	93
Exercises for Folks who “Sit”	98
A Book Shelf for the Home Library	101