United States v. Google/Findings of Fact/Section 5

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United States v. Google
United States District Court for the District of Columbia

Findings of Fact, Section V. The Digital Advertising Industry

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4654223United States v. Google — Findings of Fact, Section V. The Digital Advertising IndustryUnited States District Court for the District of Columbia

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V. THE DIGITAL ADVERTISING INDUSTRY

166. The digital advertising industry has grown rapidly in the last decade and a half. See Tr. at 1393:8-18 (Dischler) (describing “hundreds” of digital advertisers, such as “Meta, with their Facebook and Instagram properties; Amazon; Microsoft; Apple; Snap; various display networks. Netflix has now created an ad platform which is growing very quickly”); id. at 1394:212 (Dischler) (discussing DX3243); id. at 8553:4–8554:14 (Israel) (discussing DXD29 at 120) (digital advertising revenue has grown from about $20 billion in 2008 to over $200 billion in 2021, more than a ten-fold increase).