- Section. Page.
- How to Study This Manual 3
- 1. The Spirella Proposition 6
- 2. The Cardinal Elements of Success ... 7
- Personal Appearance ... 7
- Selecting the Right Article 8
- Spirella Meets Requirements ... 8
- Confidence 8
- Courage ... 9
- Enthusiasm 9
- Preparation 10
- Character 10
- 3. How to Proceed 11
- Introduction 11
- Model Introduction... 12
- Properties of the Spirella Stay 13
- Corsets Duplicated for Rust or Break 13
- How Any Woman Can Have a Good Figure ... 11
- Testimonials 15
- Healthfulness of Spirella .. 16
- Comparison of Spirella Stay —A Sales Lecture ... 17
- Greater Merits Than Whale bone 18
- Commit Your Customer 19
- Reserve Force 20
- Hose Supporters 20
- Stainless Eyelets and Rustproof Stay 21
- Recommended by Physicians and Physical Directors 21
- Testimonials 21
- Proper Corset for Each Figure 22
- 4. Obtaining an Interview 22
- Introductory Cards 22
- Dressmakers Will Aid You 23
- Local Testimonials ... 24
- Direct Address 24
- 5. Methods of Manufacture and Sale of Spirella Corsets 25
- Spirella, History of ... 25
- Spirella Tested in Every Way . 25
- Testimonials . 25
- Spirella Superior to Whalebone 26
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Section. Page.
Exclusive Control of Spirella 26
Style and Design of Spirella Corsets 25
Corset Individuality 26
The Highest Art of the Corsetiere 27
Selection of the Proper Corset 27
Our Latest Mode Corsets 27
Slight Variations from Standard 28
Custom Work a Specialty 28
Department of Deformed Work 29
High Water Mark 29
6. The Adaptability of the Standard Spirella Models 29
Individuality of Spirella Models 29
Corset Artists 30
Corsets in Retail Stores... 30
The Spirella Business is Permanent 30
Correspondence Course... 31
Adaptability of Spirella Corsets 32
Types of Figures 32
The Spirella Waist... 32
Selecting the Right Corset 33
7. Meeting Objections 34
Can't Afford It... 34
I Don't Care to Have My Corsets Wear Too Long. 35
Would Rather Have Two Corsets 35
On the Average I Break Down a Corset Every Month 37
Just Bought a Corset. 39
Will Order Later 39
8. Booking the Order ... 40
Approach for the Order as Soon as Possible 40
Price Not Too High 41
9. Clinching the Order ... 42
Do Not Antagonize 43
10. Directions for Taking Measurements ... 43
How to Measure 43
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