Spirella Manual (1913)/Section 18

SECTION 18.

Never Cut Prices.

147. YOU CANNOT AFFORD TO DO SO.—In some instances you may be the gainer thereby; but you would lose that CONSCIOUSNESS of fair dealing which you must have to get the best results. It carries great force when you can truthfully say, "I never sold a corset for less than retail price in my life, and I cannot afford to do so now."

Should you offer to reduce the price you would not only weaken your position, but you would also lower the value of the goods in the estimation of your customer. Should any still insist that you know that you can afford to throw off, say:

"Miss (or Mrs,.) ————, I could afford to give you the corset for nothing and not miss it much; but to sell it for less than I would sell it to your neighbor, certainly would not be doing a fair business."

You, by the contract, are bound to maintain the regular retail price which in all cases you should do.