Spirella Manual (1913)

by The Spirella Company

Layout 2

The Spirella Manual of Instruction

 

FIFTH EDITION

"The Battle is not to the Strong Alone.
It is to the Vigilant, the Active,
the Brave."

 

 

The Spirella Company, Meadville, Pa., U. S. A.

 

The Spirella Company of Canada, Ltd.
Niagara Falls, Ontario

 

The Spirella Company of Great Britain, Ltd.
Letchworth (Garden City) England

INDEX.

Section. Page.

How to Study This Manual 3

1. The Spirella Proposition 6

2. The Cardinal Elements of Success ... 7

Personal Appearance ... 7

Selecting the Right Article 8

Spirella Meets Requirements ... 8

Confidence 8

Courage ... 9

Enthusiasm 9

Preparation 10

Character 10

3. How to Proceed 11

Introduction 11

Model Introduction... 12

Properties of the Spirella Stay 13

Corsets Duplicated for Rust or Break 13

How Any Woman Can Have a Good Figure ... 11

Testimonials 15

Healthfulness of Spirella .. 16

Comparison of Spirella Stay —A Sales Lecture ... 17

Greater Merits Than Whale bone 18

Commit Your Customer 19

Reserve Force 20

Hose Supporters 20

Stainless Eyelets and Rustproof Stay 21

Recommended by Physi­cians and Physical Directors 21

Testimonials 21

Proper Corset for Each Figure 22

4. Obtaining an Interview 22

Introductory Cards 22

Dressmakers Will Aid You 23

Local Testimonials ... 24

Direct Address 24

5. Methods of Manufacture and Sale of Spirella Corsets 25

Spirella, History of ... 25

Spirella Tested in Every Way . 25

Testimonials . 25

Spirella Superior to Whalebone 26

Exclusive Control of Spirella 26

Style and Design of Spirella Corsets 25

Corset Individuality 26

The Highest Art of the Corsetiere 27

Selection of the Proper Corset 27

Our Latest Mode Corsets 27

Slight Variations from Standard 28

Custom Work a Specialty 28

Department of Deformed Work 29

High Water Mark 29

6. The Adaptability of the Standard Spirella Models 29

Individuality of Spirella Models 29

Corset Artists 30

Corsets in Retail Stores... 30

The Spirella Business is Permanent 30

Correspondence Course... 31

Adaptability of Spirella Corsets 32

Types of Figures 32

The Spirella Waist... 32

Selecting the Right Corset 33

7. Meeting Objections 34

Can't Afford It... 34

I Don't Care to Have My Corsets Wear Too Long. 35

Would Rather Have Two Corsets 35

On the Average I Break Down a Corset Every Month 37

Just Bought a Corset. 39

Will Order Later 39

8. Booking the Order ... 40

Approach for the Order as Soon as Possible 40

Price Not Too High 41

9. Clinching the Order ... 42

Do Not Antagonize 43

10. Directions for Taking Measurements ... 43

How to Measure 43

A Standard Corset ... 44

Specials 45

The Waist Line 45

Cup Bust Special ... 46

Measurements for Specials ... 46

Custom Work 47

Use Special and Custom Order Blanks 47

Special Fitting 47

Patterns Drafted 47

Deformed Class ... 48

11. Working Territory Assigned 48

Do Systematic Work 49

12. How to Order Goods ... 49

Standard Order Blanks ... 49

Special and Custom Order Blanks 50

Time Required to Fill Orders 50

Special Hurry-up Orders.. 51

13. Terms ... 51

First, Cash With Order 51

Second, C. O. D. by Express 51

Third, Letter of Credit 51

How to Remit 52

Extra Charges 53

Ordering by Mail and Express 53

Sample Lines 53

Refund 53

Your Samples 53

Never Lace Samples Carried in Your Outfit 54

14. Making Large Delivery on a Small Capital. 54

15. How to Approach and Deliver to a Customer ... 54

Success in Your Delivery ... 54

Trying On the Corset ... 55

Loosen Laces at Night ... 56

Unreliable Orders 56

Be Versatile, Tactful and Expedient 57

How to Treat Extreme Cases 57

Never Deliver a Corset to be Paid for in the Future 58

16. What to Do When a License is Demanded ... 58

17. Weekly Reports ... 59

18. Never Cut Prices 59

19. Returning Goods 60

20. Dealings With Company 60

Mutual Confidence and Good Will 60

Salesladies Wanted 60

Official Guarantee 61

Reference Reading ... 62