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Spirella Manual (1913)/Section 20

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Spirella Manual (1913)
Your Dealings With Our Company.
166556Spirella Manual (1913) — Your Dealings With Our Company.

SECTION 20.

[edit]
Your Dealings With Our Company.

150. MUTUAL CONFIDENCE AND GOOD WILL are the basis of all satisfactory relations in business. Let your dealings with the firm be such as to promote these feelings. Never lose sight of the fact that your interests and ours are identical. Consult us freely. Give us credit for good faith in what we say and do. If you cannot do this take our advice and quit the business. If somebody tells you that somebody else is being favored to your disadvantage go direct to us for the facts. You may rely on candor and fair dealings the same as we expect from you.

151. If you know any good Saleswomen elsewhere, send on their names and addresses. We always appreciate attentions of this kind and make it a point to reciprocate them. Remember to begin heartily in earnest and do your best. If the re­sults are less than you expected, persevere! You will do better by and by. Under any and all circumstances, DO YOUR BEST.


THE SPIRELLA COMPANY

Meadville, Penn'a, U. S. A.

The Spirella Company of Canada, Ltd., Niagara Falls, Ontario

The Spirella Company of Great Britain, Ltd., Letchworth (Garden City) England

Spirella-61b.png

OFFICIAL GUARANTEE
Accompanying every Spirella Corset


CUSTOMERS MUST PRESERVE THIS TAG


Should a Spirella Stay in the corset described on the reverse side of this Tag break or rust in regular corset wear within one year from the date of purchase, stamped on reverse side, we will duplicate this corset free of charge, provided the corset and this tag be sent us by Registered Mail or Prepaid Express as soon as the rust or break is discovered.

IMPORTANT!

This guarantee does NOT include the Front Clasp or Hose Supporters nor does it cover the cloth used in the corset It Guarantees the Spirella Stay only against Rust or Breakage. In case Front Clasp should break, return this Guarantee Tag with 25c. and a new Covered Clasp will be sent prepaid. This Guarantee Tag will be returned to you with the New Clasp

The above cut illustrates the Spirella Stay, the break­ing or rusting of which the Guarantee covers.

NOTICE

We stand for cleanliness and for sanitation, therefore corsets must be laundered before being returned.


THE REASON we do not guarantee the Hose Supporters or the cloth used in the corsets is that by wrong wear, improper adjustment and abuse, the best of cloth and Hose Supporters (and we use only the best), may be quickly ruined. To get the proper service out of your corset it must be adjusted and worn according to the printed instructions enclosed with the corset when you receive it.(See Circular).

THE SPIRELLA COMPANY
MEADVILLE, PA.

Representatives should instruct customers to preserve tags.


"A MERRY HEART MAKETH A CHEERFUL COUNTENANCE."

WE ADVISE THE FOLLOWING REFERENCE READING:

"The Spirella Monthly."

"The Spirella Monthly Letter."

"The Spirella Correspondence Course."

"All Correspondence."

"Magic Story," by Dey.

"Business Philosopher and Salesmanship."

"Ginger Talks," by W. C. Holman.

"A Message to Garcia," by Elbert Hubbard.

"Letters of a Self-Made Merchant to His Son," by Lorimer.

"System Magazine," one year.

"Optimistic Voices," by Hoffman.

"Self Help," by Rev. Samuel Smiles.

"Golden Rule in Business," by Marden.

"The Kingship of Self Control," by Wm. Geo. Jordon.

"Character, the Grandest Thing in the World," by Marden.

"Power of Truth," by Jordon.

"Don't Worry," by Seward.

"Good Manners and Success," by Marden.

"Salesmanship Analyzed," by Dukesmith.

"Self Culture," by Channing.

"Self Reliance," by Emerson.

"Compensation," by Emerson.

"Work," by Black.

"Getting on in the World," by Matthews.

"Men Who Sell Things," by Moody.

"Rational Living," by King.

"Empire of Business," by Carnegie.

"Map of Life," by Lecky.

"Dollars and Sense," by Hunter.

Most of the above are given by us as Monthly premiums on sales.

See back cover of Spirella Monthly for particulars. Should you desire any of them except the first four, your local book seller can get them for you. If he cannot, write us for particulars and prices. Read carefully all the fashion magazines, dry goods journals, corset articles and adver­tisements appearing in the Sunday editions of daily newspapers. Take advantage of every opportunity and you will secure a liberal education on Corsetry and Salesmanship.

INDEX.

[edit]
Section. Page.
How to Study This Manual 3
1. The Spirella Proposition 6
2. The Cardinal Elements of Success ... 7
Personal Appearance ... 7
Selecting the Right Article 8
Spirella Meets Requirements ... 8
Confidence 8
Courage ... 9
Enthusiasm 9
Preparation 10
Character 10
3. How to Proceed 11
Introduction 11
Model Introduction... 12
Properties of the Spirella Stay 13
Corsets Duplicated for Rust or Break 13
How Any Woman Can Have a Good Figure ... 11
Testimonials 15
Healthfulness of Spirella .. 16
Comparison of Spirella Stay —A Sales Lecture ... 17
Greater Merits Than Whale bone 18
Commit Your Customer 19
Reserve Force 20
Hose Supporters 20
Stainless Eyelets and Rustproof Stay 21
Recommended by Physi­cians and Physical Directors 21
Testimonials 21
Proper Corset for Each Figure 22
4. Obtaining an Interview 22
Introductory Cards 22
Dressmakers Will Aid You 23
Local Testimonials ... 24
Direct Address 24
5. Methods of Manufacture and Sale of Spirella Corsets 25
Spirella, History of ... 25
Spirella Tested in Every Way . 25
Testimonials . 25
Spirella Superior to Whalebone 26
Exclusive Control of Spirella 26
Style and Design of Spirella Corsets 25
Corset Individuality 26
The Highest Art of the Corsetiere 27
Selection of the Proper Corset 27
Our Latest Mode Corsets 27
Slight Variations from Standard 28
Custom Work a Specialty 28
Department of Deformed Work 29
High Water Mark 29
6. The Adaptability of the Standard Spirella Models 29
Individuality of Spirella Models 29
Corset Artists 30
Corsets in Retail Stores... 30
The Spirella Business is Permanent 30
Correspondence Course... 31
Adaptability of Spirella Corsets 32
Types of Figures 32
The Spirella Waist... 32
Selecting the Right Corset 33
7. Meeting Objections 34
Can't Afford It... 34
I Don't Care to Have My Corsets Wear Too Long. 35
Would Rather Have Two Corsets 35
On the Average I Break Down a Corset Every Month 37
Just Bought a Corset. 39
Will Order Later 39
8. Booking the Order ... 40
Approach for the Order as Soon as Possible 40
Price Not Too High 41
9. Clinching the Order ... 42
Do Not Antagonize 43
10. Directions for Taking Measurements ... 43
How to Measure 43
A Standard Corset ... 44
Specials 45
The Waist Line 45
Cup Bust Special ... 46
Measurements for Specials ... 46
Custom Work 47
Use Special and Custom Order Blanks 47
Special Fitting 47
Patterns Drafted 47
Deformed Class ... 48
11. Working Territory Assigned 48
Do Systematic Work 49
12. How to Order Goods ... 49
Standard Order Blanks ... 49
Special and Custom Order Blanks 50
Time Required to Fill Orders 50
Special Hurry-up Orders.. 51
13. Terms ... 51
First, Cash With Order 51
Second, C. O. D. by Express 51
Third, Letter of Credit 51
How to Remit 52
Extra Charges 53
Ordering by Mail and Express 53
Sample Lines 53
Refund 53
Your Samples 53
Never Lace Samples Carried in Your Outfit 54
14. Making Large Delivery on a Small Capital. 54
15. How to Approach and Deliver to a Customer ... 54
Success in Your Delivery ... 54
Trying On the Corset ... 55
Loosen Laces at Night ... 56
Unreliable Orders 56
Be Versatile, Tactful and Expedient 57
How to Treat Extreme Cases 57
Never Deliver a Corset to be Paid for in the Future 58
16. What to Do When a License is Demanded ... 58
17. Weekly Reports ... 59
18. Never Cut Prices 59
19. Returning Goods 60
20. Dealings With Company 60
Mutual Confidence and Good Will 60
Salesladies Wanted 60
Official Guarantee 61
Reference Reading ... 62

THE SALESMAN'S CREED.

By W. C. Holman.

To respect my profession, my company and myself. To be honest and fair with my company, as I expect my company to be honest and fair with me; to think of it with loyalty, speak of it with praise, and act al­ways as a trustworthy custodian of its good name. To be a man whose word carries weight at my home office; to be a booster, not a knocker; a pusher, not a kicker; a motor, not a clog.

To base my expectation of reward on a solid foundation of service rendered; to be willing to pay the price of success in honest effort. To look upon my work as opportunity, to be seized with joy and made the most of, and not as painful drudgery to be reluctantly endured.

To remember that success lies within myself, in my own brain, my own ambition, my own courage and determination. To expect difficulties and force my way through them, to turn hard experience into capital for future struggles.

To believe in my proposition heart and soul; to carry an air of op­timism into the presence of possible customers; to dispel ill temper with cheerfulness, kill doubts with strong convictions and reduce active friction with an agreeable personality.

To make a study of my business or line; to know my profession in every detail from the ground up; to mix brains with my efforts and use system and method in my work. To find time to do everything needful by never letting time find me doing nothing. To hoard days as a miser hoards dollars; to make every hour bring me dividends in commission, in­creased knowledge or healthful recreation.

To keep my future unmortgaged with debt; to save money as well as to earn it; to cut out expensive amusements until I can afford them; to steer clear of dissipation and guard my health of body and peace of mind as my most precious stock in trade.

FINALLY, to take a good grip on the joy of life; to play the game like a gentleman; to fight against nothing so hard as my own weakness, and to endeavor to grow as a salesman and as a man with the passage of every day of time. THIS IS MY CREED.
TRADE MARK Spirella REG. US. PAT. OFF. UNBRAKABLE
TRADE MARK Spirella REG. US. PAT. OFF. UNBRAKABLE